Lately you have likely heard a great deal about EMV compliance, chip cards, and so on. What exactly is EMV compliance anyway? EMV -- which stands for Europay, MasterCard and Visa -- is a global standard for cards equipped with computer chips and the technology used to authenticate chip-card transactions. Basically, it is the next level of security to protect ourselves (and clients) from experiencing fraud due to stolen credit card information. When the chip card is “dipped” into the reader, a new encryption code is created with every purchase. This makes it nearly impossible for those hackers to duplicate your card information and use it as their own (this was previously much easier for them to do with the magnetic strips as the data did not change).
At the end of the day, what does this really mean for you? As a merchant, you will now be responsible for any fraudulent activity that takes place on a client credit card with a chip in it if you are not EMV compliant. For example, let’s say a client comes in with a chip card and you swipe the card. The next day there are fraudulent charges on the card—you as the merchant who is not compliant will be responsible for these fees. The credit card companies have shifted the liability and will not protect those who are not compliant. While there is no law forcing you as a merchant to be compliant, is it really worth the risk?
If you have any questions regarding EMV compliance and the proper software and hardware associated with it, we ask that you reach out at 607.218.1132! We will gladly explain the process and what you need for your specific situation. As always, we will provide the best pricing and discounts available.